UAE-based fashion bran d Splash has roped in Arab singer and actress Nicole Saba as its brand ambassador, along with Bollywood actor Salman Khan. A first from Splash in terms of bringing together two acclaimed celebrities from varied backgrounds, the announcement comes as a time when the brand is celebrating ‘In Love with Fashion’.
The two celebrities will be seen together promoting the entire line-up of Splash clothing and accessories, across various platforms of the brand and will be interacting with the wide audience that Splash caters to. Forming a perfect fit with Splash — known for its trendy and fashionable collections with a broad appeal, its innovative events and campaigns — the celebrities in their own spheres are known for creating everlasting fashion moments and are known for their innovative acumen.
“My association with Splash has only strengthened over the past year as it is an amazing brand and I look forward to another successful season,” says Salman Khan.
“Splash is an extremely well known high-street retailer in the region and I am thrilled to be the new face of the brand. We recently shot in India for the AW’14 campaign along with Salman Khan and I am very excited to see what this new association and journey has in store for me," says Nicole Saba.
“We are very excited to have Nicole Saba and Salman Khan, two of the biggest stars, as the face of Splash in the region. Our success with Salman as a brand ambassador prompted us to look for a woman who embodied panache in its true essence and is a style inspiration. With a focus on fun and affordable fashion and capitalising on the very edgy, sophisticated and on-trend personas of Nicole and Salman, Splash will create memorable fashion moments for its consumers ranging from the strong to sensual to fun and flirtatious,” says Raza Beig, CEO, Splash and Iconic.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
‘Landmark Circulife’ aims to transform used fabric into valuable recycled fibres to be reused in new products.
Established in 1981 with a single store in the Northwest of England,
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
Regional eyewear retailer, eyewa has raised $100 million in its series C
Born in Senegal and raised in Lebanon, Leïa Khalaf’s journey to becoming
Softlogic Holdings PLC, one of Sri Lanka’s largest conglomerates, has a diverse
During her SOLOx session at the IMAGES RetailME Awards 2024, Mrunal Khimji,
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Previous Article
