Nikai expanding presence in MEA & Eurasia


May 19, 2019 | By RetailME Bureau

Nikai Group of Companies – a diversified business group with strong a focus on consumer electronics – has announced its plans to expand its business in Egypt, Iraq, Azerbaijan and Congo, as part of their aggressive expansion strategy for 2019. The change will further build on the organisation’s success and add to the capabilities of the existing four regional hubs.

With an aim to strengthen its presence in key growth markets, the strategic announcement will witness the opening of the Egypt office in the third quarter of 2019 as the first leg of the initiative, followed by the other countries in the latter half of 2019.

“Through these representative offices, we wish to build upon our current trade partnerships, explore further opportunities and continually position Nikai as a favoured electronic brand amongst consumers. Our aim is to reinforce our presence within these markets and continue to focus on being able to deliver quality and innovation,” said Paras Shahdadpuri, chairman, Nikai Group of Companies.

With over two successful decades of operations across GCC and in line with the group’s vision for 2020, Nikai has decided to invest in fast-growing economies and countries with a high value-based consumer demand. The new expansion plan will double Nikai’s local footprint and place the company closer to the consumer it serves. A team of dedicated sales staff will manage various in-market promotions and initiatives to drive further awareness of Nikai as a multifaceted business and innovative consumer brand.

“The change in custom laws in few of these markets, and with local government giving higher impetus to investors to set up operations in the region has encouraged the group to expand further. Also, these markets offer potential for growth over the next 3-5 years for our category. We are hopeful that the new regions would contribute to 15-20% of Nikai’s revenue over the next 3 years,” added Shahdadpuri.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau




Download Images RetailME Magazine