Nike redefining sports for a new generation

Emphasising on the power of a shared purpose global brand Nike’s President and CEO John Donahoe [in an official letter] said, “Fifty years ago, our journey began with a dream to serve athletes. As we grew, so did our belief in NIKE’s role and opportunity for impact in the world.”

“Today, we’re redefining sport for a new generation. Whether it’s prioritising mental health and well-being; expanding opportunity for women and girls; investing in youth sport and addressing barriers to access; or helping more kids and communities discover the power of play and movement, we’re working to shape a more equal, active and inclusive future.”

The brand is also committed to designing products keeping circularity in mind, offering a second life to pre-owned footwear and apparel as well as collaborating with different stakeholders to collectively reduce carbon footprint.

“We’re more focused than ever on building a diverse, inclusive team and culture because creating the change we want to see starts with us. And through our platforms and partnerships we’re inspiring and empowering others to join us in working toward a more equitable future,” Donahoe added.