Old Navy strengthens presence in Latin America (PC – GAP Inc.)
Fashion brand Old Navy, part of GAP Inc.’s portfolio, continues to build an international presence with a focus on Latin America. Last year the Old Navy franchise business was focused on expanding in Latin America through franchise partnerships launching for the first time in Chile, El Salvador, Dominican Republic, and most recently, in Ecuador.
These latest launches in the region underscore the brand’s commitment to Gap Inc.’s ‘Partner to Amplify’ strategy, which focuses on working with best-in-class companies who are experts in their markets to reach new and existing customers while supporting the business in a new and cost-effective way.
“In line with our previous franchise launches in Latin America we continue to see that the region has incredible potential for a brand that brings accessible and affordable fashion to all families,” said Adrienne Gernand, Managing Director of International, Global Licensing and Wholesale at Gap Inc. “Old Navy’s products and family-friendly shopping environment are connecting with the customers in this market, and we are excited about the continued growth and partnership to come.”
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