Online furniture brand Helmii collaborates with HOUSE of HAWKES


April 7, 2019 | By RetailME Bureau

UAE’s online customised furniture store, Helmii has partnered with interior designer Kathryn Hawkes, founder of HOUSE of HAWKES. Together they have designed and manufactured a stylish new bed with removable covers for the entire frame. Whilst this is not uncommon for sofas, this is a first for beds in the region, offering versatility over the traditional upholstered headboard.

The launch collection is in a ‘limited edition’ range of colours. The soft, washable, textured linen and cotton blend covers are available in off-white, beige, grey and dark grey whilst the polycotton dry-clean-only covers are available in cream, parchment, stone, grey, turquoise and sorbet pink. The mutual objective was to create something cosy and inviting that would carry HOUSE of HAWKES’ signature crisp and simple aesthetic combining their creativity and Helmii’s manufacturing knowledge and experience.

“This exciting collaboration is Helmii’s first partnership and we are delighted to be working with Kathyrn and her team. Helmii’s renowned quality standards and House of Hawkes’ style coming together in one product is a distinctive offering for our combined audiences and beyond,” says Simon Moore, founder of helmii. “We love the colours we’ve selected for the launch range and are already planning the next collection which will offer a completely different mood and feel, incorporating some beautiful velvet options in a deeper colour blend.”

“When I started my blog and subsequent interior design career path almost six years ago, never could I have imagined that I would be asked by a bed retailer to design a bed for them. Fast forward to 2019 and it is with great excitement that I announce my design collaboration with helmii,” adds Kathryn Hawkes, founder of HOUSE of HAWKES.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine