Online luxury retail concept SAAF.com launches in KSA

A new luxury fashion e-tailer SAAF.com, operating under Alhokair Fashion Retail, renders the Saudi Arabian market more exciting, adding more choice to women’s luxury shopping.

With offices in Riyadh and New York City, SAAF.com caters for the large and growing youth population in the region with collections curated from the globally premier fashion houses, established designers as well as emerging labels. In addition, style-conscious Saudi customers will be able to get exclusive access to more than 50 brands.

“We are thrilled to bring SAAF.com’s luxury assortment of designer fashions and commitment to the highest quality customer experience to the region. SAAF.com headquarters’ presence in Riyadh is a very exciting moment for our company,” says SAAF.com founder Fahad Alhokair.

Going beyond just offering luxury fashion, SAAF.com provides a combination of white glove customer service and engaging editorial content. Understanding the need for fast delivery, orders placed on SAAF.com by 5pm are delivered the next working day within Riyadh, Jeddah and Dammam.

That’s not all. SAAF.com has recently created a physical presence through the Virtual Café, located in Riyadh’s Al Nakheel Mall, in collaboration with Fauchon Café. The Virtual Café personalises customer experience through a holistic technological practice by creating a stimulating, physical environment for online retail, thereby offering a seamless shopping experience.