Openbravo helps future-proof stores to deliver superior shopping experiences

What will retailing look like in the future? Openbravo, a cloud-based software provider specialised in retail solutions, sees some big trends that are going to reshape retailing, particularly in the GCC and other fast-growing economic regions, where digital technologies are being promoted as a key driver of efforts to diversify economies.

We are immersed in an era of rapid technological change and retailers are looking at how technologies like advanced robotics, mobile internet, advanced analytics, virtual and augmented reality and artificial intelligence can transform the way their business operates.

The digitalisation of the whole value chain facilitates changes in core processes that improve the agility and efficiency of retailers. It allows them to bridge the digital-physical divide and give consumers a superior shopping experience tailored to their needs.

A great example is UAE-based electronics retailer Sharaf DG, which has chosen Openbravo to realise its omnichannel strategy. It aims to lower time-to-market when introducing new products, promotions and prices changes, and offer customers a more convenient shopping experience.

Openbravo Commerce Cloud has been designed to help transform retail businesses to be agile and truly centered on the needs of today’s customers. It enables businesses to:

• Improve the quality of sales forecasts and optimise costs and management of inventory;
• Simplify management of assortment complexity and gain greater agility to launch new products, prices and promotions;
• Adopt an omnichannel strategy with greater focus on customer service with the adoption of a mobile point of sale;
• Innovate and manage change more efficiently with an architecture built for high performance.

To find out more about Openbravo’s solution for omnichannel retailing visit Booth #12 at the Middle East Retail Forum, which runs from October 8^th to 9^th at the Palazzo Versace Hotel in Dubai.