Orbi Dubai is now open


May 10, 2017 | By RetailME Bureau

Majid Al Futtaim’s newest leisure concept Orbi Dubai, a game changing multi-sensory experience and a first in the Middle East, is now open at City Centre Mirdif.

The official opening event saw senior representatives from Orbi Dubai’s developers SEGA Holdings Co., Ltd. and BBC Worldwide, as well as key Majid Al Futtaim stakeholders, mall VIPs and media. Orbi Dubai’s Nature Ambassador, renowned Arab explorer, Nabil Al Busaidi was the event host for the evening.

Attendees were treated to the full Orbi Dubai experience through 12 spectacular exhibits featuring innovative visual technology and interactive walk-through touchpoints including:

  • Animalpedia: A giant interactive screen featuring life-size visuals of animal shapes. Visitors can virtually reach out to an animal on screen and it responds with pop-up facts.
  • Earth Palette: A 360 visual treat with a wealth of natural images in a spectrum of colours, as visitors are enveloped by countless images of animals, landscapes and plants.
  • Base Camp: Projection mapping to exhibit beautiful images captured by BBC Earth onto walls and a standalone sculpture that changes character to represent different animals, which interact when touched.
  • Time Slice: Hugely immersive, visitors gauge their abilities in relation to some of the speediest animals on our planet.
  • Extreme Photo Spot: A captivating, green screen experience encouraging visitors to step into the wild and pose alongside their favourite animals.

The guests then experienced the centerpiece of the attraction – Theatre 23.4. The 35-metre wide theatre space showcases custom-made BBC Earth films, amplified by two massive screens behind viewers to create a 360°, fully immersive edutainment experience. The theatre also boasts 3D sound and cutting-edge technology that generates wind, fog, vibrations and even smells. Theatre 23.4’s debut showings include The Magic of Yellowstone, which follows the stories of four iconic park inhabitants, and The Meerkats featuring this ever-popular creature on adventures in the Kalahari Desert.

“Orbi Dubai is set to transform the way people in the UAE explore the mysteries of nature, inviting them to see, hear and feel the planet in a unique and enchanting way. We’re excited about sharing this attraction with the UAE – there’s simply nothing like it in the world when it comes to being right at the heart of nature,” says Damien Latham, CEO, Majid Al Futtaim – Leisure and Entertainment.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau




Download Images RetailME Magazine