Pancake House on expansion mode


June 13, 2018 | By Rupkatha B

Much loved Filipino brand, the Pancake House – part of the 70-year old Max’s Group family business – that opened in Dubai last year, is all set to launch more restaurants. Following the first restaurant in BurJuman, Pancake House will soon open in The Dubai Mall, followed by The Mall at World Trade Center in Abu Dhabi in addition to at least two more locations in the UAE within this year.

“Opening at a prime property like The Dubai Mall in the emirate will help us to cater for multiple nationalities on a daily basis. It’s a big thing to be able to introduce one of our iconic brands – Pancake House – to people from across the world visiting The Dubai Mall,” says Robert Trota, president of Max’s Group International during an exclusive interview with us.

“We are very cautious about the quality of retail space with every brand, we operate,” stresses Sajan Alex, vice president, Tablez Food Company, which holds the franchise rights for Pancake House in the UAE. “We, in fact, delayed the launch of Pancake House in the UAE to scout for that perfect location. When we saw Pancake House in the Philippines, we realised its position within the fast-casual dining category, as opposed to the value space. The ambience is great while the price points are attractive. So when BurJuman happened, we decided to launch Pancake House there, which has worked very well. We will follow the same strategy with every subsequent location. Along with The Dubai Mall and The Mall at World Trade Center in Abu Dhabi, there is scope for another mall-based location in Dubai and one each in Al Ain and Ras Al Khaimah.”

“We have seen around 500 customers a day at Pancake House in BurJuman. That’s because our price points are attractive. The food is of very high-quality,” Alex adds.

The full story will be published in our July-August edition

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine