Panço launches flagship store at Ibn Battuta Mall

Turkish kidswear brand Panço has launched its flagship store, and second shop in the region, at the Ibn Battuta Mall. The brand is also present at Arabian Center and will soon open its third store at the Dubai Festival City Mall.

Panço offers the latest fashion trends including classic styles, occasion wear and everyday pieces for children’s – aged between 0-and-14 years – play and school time. Every season Panço brings in its stores the newest trends in children’s fashion.

“When we were first introduced to Panço we were instantly impressed by the wide variety of styles over the varying age brackets. However, from a business perspective what impressed us even more than the wonderful collections was the vertical integration of the company itself, which allows for a very streamlined operation beginning from manufacturing all the way through retail. This allows us to transfer value to the customer, which is one of our main objectives at Dual Investments,” explains Mariam Al Hashemi, executive director of Dual Investments that holds the franchise rights for Panço.

“In today’s retail market, the customer is very well informed and it is imperative that we not only meet but exceed their expectations whenever and wherever possible,” she adds.