Parisian brand Christofle reinvents luxury with gaming wearables to resonate with Gen Z
Parisian silversmith maison Christofle, which is part of Chalhoub Group, has launched an innovative collection of gaming wearables in partnership with Prince, a fashion brand by Boltable Studios which designs virtual fashion and experiences in Roblox and has sold over 24 million items on the platform.
The Christofle X PRINCE wearables are now live on Roblox featuring 58 item variations including three limited edition items. The collection sold over 700 items within the first 24 hours of going live and Christofle promoted the launch with a free to claim limited edition that sold out in 1 second. The collection is sold exclusively on Roblox and is also being showcased at the Liberty Airport game experience inside Christofle’s custom A380 aircraft.
Recognising the significance of capturing the attention and loyalty of the Gen Z demographic Christofle is establishing brand engagement by embracing the concept of ‘art on the table’ through a striking and contemporary method.
“After launching a Christofle NFT in May 2022 offering a game on The Sandbox season 3 giving the possibility to pay in crypto currency on Christofle.com we continue to explore new opportunities for Christofle to engage younger generations. Innovation and inclusion are at the heart of Christofle’s values. What better way to reach out and engage with a diverse community. It’s a new way of expressing Christofle’s codes and DNA, and we worked with the Boltable studio with the aim of being creative and relevant,” said Emilie Metge, CEO (President) of Christofle.
With its entry into the metaverse in 2022 with its iconic MOOD collection Christofle became the first luxury tableware brand globally to enter the Web 3.0 space and now continues its innovation journey with its exclusive Roblox wearables.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BRevolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
This panel discussion at MRF 2024 explored the balance between digital-first brands
The short answer is, yes. The global personal luxury market seems to
An exciting collaboration between Emirates Outlet and Akinon promises to disrupt the
Pamela Opie, CEO & Founder of Linen Obsession, explains how the home
Just a few months back, Rabbit, the growing grocery e-commerce platform in
Maureen Hall established COEGA Sunwear almost 20 years ago in the UAE,
Operating a clutch of international and homegrown brands, regional retail conglomerate Lals
Large cartons arrived in what seemed like a school compound followed by
Social media platform Snapchat’s augmented reality (AR) based virtual mall attracted 12
Previous Article
