Patchi reopens revamped flagship boutique at Dubai Mall

Homegrown premium chocolatier Patchi reopened its revamped flagship boutique at Dubai Mall. The store leans into the brand’s heritage of rich craftsmanship and savoir-faire while embodying its forward-looking vision of innovation, sustainability and community to enhance guest experience.

The boutique features a contemporary design that brings together Patchi’s signature style with modern architectural elements. The brand feels that chocolate lovers will appreciate its latest and diverse collections. The open counters for the unwrapped chocolate pieces offer a more tailored experience to customers visiting the store.

“Patchi understands that today’s customer is not only seeking high-quality products but also looking for memorable, high-end experiences,” said Oussama Choucair, CEO of Patchi. “That’s why we’re investing in innovation to bring unparalleled moments of chocolate indulgence that cater to specific tastes, emotions, desires and occasions.”

Patchi will continue to redesign and renovate its current boutiques and expand with conceptual stores across the Emirates. The brand is also working on opening its immersive and never-seen-before experiential centre in 2024, which will be an extension of the brand’s existing production facility.