PepsiCo, Saudi Snacks Foods Co. Limited (SSFL), the foods business unit of PepsiCo in the GCC and Middle East, and BinHendi Hospitality, one of the UAE’s rapidly expanding high-end food and beverage (F&B) companies, announced expansion of their partnership whereby PepsiCo SSFL will be the premium salty snack supplier of BinHendi Hospitality outlets across the UAE.
The partnership went into effect in March 2014 across a range of BinHendi’s UAE locations, including Second Cup stores. This is an expansion to the current strong ties between both companies as PepsiCo beverage products are already supplied to Bin Hindi Hospitality outlets in the UAE, through PepsiCo’s bottling partners – Dubai Refreshments Company and Abu Dhabi Refreshments Company.
“As our bottling partners have been the privileged beverage partners of BinHendi Hospitality outlets for the past nine years, we are excited to expand our partnership into the foods category. BinHendi will now be carrying a wide range of classic and healthier snack options, catering to a vast array of consumer tastes, reflective of the rich cultural demographic of the UAE,” says Nadim Nakfoor, general manager for PepsiCo SSFL.
“BinHendi is currently operating 90 F&B stores within the GCC, and has aggressive plans of expansion to reach 200 stores over the next three years. We are proud of our affiliation with one of the world’s largest and most reputed brands,” adds Bassel Ammar, vice president, hospitality & franchising at BinHendi
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BRevolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
bkry, one of Alserkal Avenue’s newest residents, goes beyond the cookie cutter
Located at Kempinski Central Avenue, Zenon combines modern technology with luxurious dining,
Founded over 20 years ago by restaurateurs Alexey and Dmitry Vasilchuk, the
In what comes as a significant announcement, Middle East based eyewear majors
Founded in 2007 by Kim Thompson and Matt Toogood, UAE-based RAW Coffee
US-based company SAMBAZON, an acronym for ‘Sustainable Management of the Brazilian Amazon’,
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Yolk Brands’ remarkable journey began humbly in April 2019 with the launch
The UAE, particularly Dubai, is a melting pot of cultures. However, introducing
Rapidly expanding its presence in the region, Canadian coffee chain Tim Hortons
Founded in 2010 by siblings Vivien and Howard Wong, Little Moons began
Previous Article
