PepsiCo, SSFL & BinHendi expand partnership across premium outlets F&B in the UAE


March 18, 2014 | By RetailME Bureau

PepsiCo, Saudi Snacks Foods Co. Limited (SSFL), the foods business unit of PepsiCo in the GCC and Middle East, and BinHendi Hospitality, one of the UAE’s rapidly expanding high-end food and beverage (F&B) companies, announced expansion of their partnership whereby PepsiCo SSFL will be the premium salty snack supplier of BinHendi Hospitality outlets across the UAE.

The partnership went into effect in March 2014 across a range of BinHendi’s UAE locations, including Second Cup stores. This is an expansion to the current strong ties between both companies as PepsiCo beverage products are already supplied to Bin Hindi Hospitality outlets in the UAE, through PepsiCo’s bottling partners – Dubai Refreshments Company and Abu Dhabi Refreshments Company.

“As our bottling partners have been the privileged beverage partners of BinHendi Hospitality outlets for the past nine years, we are excited to expand our partnership into the foods category. BinHendi will now be carrying a wide range of classic and healthier snack options, catering to a vast array of consumer tastes, reflective of the rich cultural demographic of the UAE,” says Nadim Nakfoor, general manager for PepsiCo SSFL.

“BinHendi is currently operating 90 F&B stores within the GCC, and has aggressive plans of expansion to reach 200 stores over the next three years. We are proud of our affiliation with one of the world’s largest and most reputed brands,” adds Bassel Ammar, vice president, hospitality & franchising at BinHendi

Previous Article Next Article

SHARE


TRENDS


Elmoataz Obada, Co-Founder, Monkey Distribution

The power of pop

From butter beer to brooms. Dobby themed coffee mugs and keychains to 

Continue Reading

May 6, 2024 | By Rupkatha B




YOU MAY ALSO LIKE /


Lulu and MoIAT join hands to promote UAE-made products

The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu 

Continue Reading

December 6, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau




Download Images RetailME Magazine