Peru promotes superfoods in the UAE


December 30, 2019 | By RetailME Bureau

Peru is all set to roll out plans to promote its range of superfoods in the UAE. One of the fastest growing economy in Latin America over the last decade, Peru is bullish on increasing exports of its ethnic agricultural and other products to the Middle East region in line with the rising demand.

The range of Peruvian superfoods are classified into fruit and vegetables (goldenberries, blueberries, artichokes, camu camu, cherimoya, asparagus, pomegranate, passion fruit, soursop, lucuma, tangerine, avocado and grapes); grains (cocoa, chestnut, sweet potato, cañihua, chia, amaranth, maca, purple corn, quinoa, sacha inchi, yacon and cassava); and fish and seafood (anchovy, eel, tuna, bonito, mackerel, squid, scallops, horse mackerel, prawns, mahi-mahi, hake, paiche, cuttlefish and trout).

Earlier this year, the Government of Peru streamlined its plans for Expo 2020 Dubai and initiated the pavilion work in the presence of Edgar Vásquez, the minister of foreign trade and tourism of Peru. Coinciding with this, the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ) also organised Expo Peru Dubai 2019 to promote Peruvian trade and tourism in the region.

Commenting on this, Luis Torres, executive president of PROMPERÚ, said “We are delighted to increase presence of Peruvian superfoods in the UAE. Dubai is an ideal market to showcase the strengths of genuine products from Peru. A number of companies from Peru are looking to export agribusiness products and concepts aimed at attracting interest from all over the region and beyond.”

“For Peru, the UAE is one of the most important markets in the Middle East. The UAE has high strategic value because it is important not only for its domestic demand but also because it is a major platform and a logistics and commercial hub for the entire MENASA region,” added Eduardo Ferreyros, commissioner general of Peru for Expo 2020 Dubai.

“Not many people in the UAE are probably aware of Peruvian products that come from different culinary traditions. We are planning to reap the benefits of our potential generating a lot of interest from the public and distributors by providing information to them about our product range that the market is interested to absorb. We aim to establish a long-term commercial relationship in the UAE, as well as across the region,” he stated.

Peru also unveiled “Super Foods Peru” brand aimed at participating at the most representative food events and fairs in the world in order to highlight the qualities of functionality and well-being.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine