Promoting the ‘Made in Brazil’ shoe stamp


June 20, 2018 | By Rupkatha B

The UAE is one of the most vibrant markets for the Brazilian footwear brands. The constant expansion of import by the UAE ensures it is a strategic focus market for the Brazilian Footwear programme.

Last month we attended the three-day International Leather and Footwear Exhibition (SICC – Salão Internacional do Couro e do Calçado, Image Project) in Gramado, Brazil to get a first-hand view of the Brazilian footwear market and export initiatives in the Middle East.

In 2017 Brazil exported 3.3 million pairs worth $29 million to the Middle East. The Emirates imported 1.5 million Brazilian pairs worth $13.4 million, followed by Saudi Arabia at 1.1 million pairs worth $7.8 million, Kuwait and Bahrain stood at 0.5 and 0.2 million pairs at $5.7 and $2.1 million, respectively. The UAE is the 16th leading market for Brazilian footwear exports.

Even though the Middle East is a strategic export market for the Brazilian footwear brands, numbers have declined in the first four months of 2018. The GCC countries imported 1.98 million pairs, 32% less than the same period last year. During the first quarter of 2018, compared to the same period in 2017, the only country that imported more shoes is Kuwait with approximately 183,000 pairs (+16.7%), generating $1.6 million. Despite decline, the UAE is still at the top with a little over 513,000 pairs (-12%) generating $4.2 million, followed by Saudi Arabia at 170,000 pairs (-58.3%), generating $1.3 million.

Among the reasons cited for decline by some footwear exporters are economic turmoil, implementation of the new taxation regime in the UAE and Saudi Arabia as well as changes in expatriate policies in KSA.

The 27th edition of SICC featured over 1,800 exhibitors. Brazilian footwear brands presented their spring/summer 2018-19 footwear collections. More than 15,000 visitors – including buyers, government agencies, media as well as influencers – walked the halls of Serra Park. It was a platform that enabled footwear manufacturers, retailers and buyers to meet face-to-face to evaluate not only the seasonal collections but also discuss industry trends.

It was also the stage for two actions to promote Brazilian footwear to international markets – like the Middle East – by the Brazilian Footwear, the footwear exports promotion programme developed by the Brazilian Footwear Industries Association (Abicalçados) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

Read the full coverage in our June edition.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau




Download Images RetailME Magazine