Pure Gold Jewellers rolls out new concept stores in UAE, Kuwait & Oman


July 11, 2018 | By RetailME Bureau

Dubai-based jewellery retailer Pure Gold Jewellers has opened seven new concept stores in the UAE, Kuwait and Oman. The new stores in the UAE are located in Al Ain Mall, World Trade Centre and Yas Mall in Abu Dhabi; Sahara Centre and Central Souk in Sharjah; City Centre Ajman. In Kuwait it is at the new Al Kout Mall and in Oman at City Centre Sur, adding to the existing portfolio of Pure Gold Jewellers 150 stores in the Middle East and Asia.

Commenting on the new openings, Karim Merchant, group CEO & managing director of Pure Gold Group, says, “We continue to invest in the future of the region’s gold and jewellery business believing that an upward trend is inevitable in the economic cycle even though worldwide jewellery demand in the first three months of 2018 fell by one per cent from the first quarter of 2017 according to the World Gold Council.”

“Both the UAE and Kuwait are global destinations for luxury retail and are incredibly important markets for us to attract gold and jewellery aficionados from around the globe. Oman too is seeing major investments in the luxury goods industry and has great potential for the jewellery business. We have invested over $10 million in these new stores to provide a more immersive retail experience to our customers and showcase our exquisitely crafted jewellery in an intimate setting,” he adds.

Designed by one of London and Dubai’s most prestigious luxury design consultancy, the stunning new stores feature a modern, stylish and minimalist boutique concept. The store elements and branding has been mastered to look drastically different from the ‘traditional jewellery store’ layout.

The store space focuses on a curated selection of products ranging from unparalleled premium diamond collections to intricately designed 18-karat and 21-karat handcrafted Italian gold jewellery in trendy, fashion-forward and elegant classic designs, delivered in a stimulating, contemporary setting.

“Our new stores also provide a preview of our forward-looking interior identity. It showcases a glamorous satin-brass detailed showroom entrance with halo illumination, sleek distinctive store windows, innovative luminous frosted glass display frames, elegant wall cabinets and bespoke lighting combined with luxe interior décor accented in soft gold taken from the branding,” Merchant states.

The stores are also equipped with experiential tables allowing customers, especially millennials to interact and engage with jewellery with the help of augmented reality, further elevating their shopping experience.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau




Download Images RetailME Magazine