Ready couture store 1422 to open in Dubai’s City Walk


April 3, 2019 | By RetailME Bureau

1422 – a ready couture store licensed by the Arab Fashion Council (AFC) – is getting ready to open at City Walk, a Meraas development in Dubai on April 24, alongside the 8th edition of the Arab Fashion Week.

So, what does 1422 stand for?

“1422 stands for the AFC’s slogan, 1 Council for 22 Arab Countries,” explains Jacob Abrian, founder & CEO, AFC. “1422 is a Dubai grown initiative as a pride for the entire region and a sign to the unprecedented business opportunities that Dubai offers to investors.”

Spanning around 7,535 sqft, 1422 is a new building dedicated for luxury shopping, custom-made fashion and lifestyle experience. The venue – being developed by Austrian design company umdasch The Store Makers – promises to become a designer’s acceleration hub.

“From the design point of view, black and white hues dominate at 1422 to let the products stand out. It is going to be the permanent home of the Arab Fashion Week and will showcase unique ready couture fashion items that cannot be found anywhere else in Dubai,” shares Patrick Fallmann, managing director, umdasch The Store Makers – Middle East.

In that sense, 1422 is a tribute to the life of the Arab women who are globally known for their sophisticated elegance, knowledge and admiration for luxury living, uniqueness, exclusivity and taste. The 1422 story is reflected on the interior architecture of the space that promises to enable guests to live a journey and experience the dream of every woman in a museum-style shopping.

At 1422, customers will discover not only couture evening gowns, ready-to-wear, designs, selected art, accessories, cosmetics, niche perfumes and high-tech gadgets but also tailor-made recipes at the world’s first Sayidaty Café along with a selected range of must-read fashion books. Infusing technology with fashion and design, 1422 will become the official stage for the Arab Fashion Week where customers can shop directly from the runway, in line with the ‘See Now, Buy Now’ trend.

Estimated at AED40 million, the 1422 project will also host the AFC’s headquarter, which will be open to designers in order to support them to achieve their business goals aimed at accelerating their growth and boost the creative economy.

“We are proud to be part in making history by hosting the first ready couture store in the world, which highlights City Walk’s importance as destination to both the local community and international market,” observes Sally Yaccoub, chief malls officer, Meraas.

“umdasch is delighted to be part of this international project and to join efforts with the AFC and Meraas in redefining the luxury retail landscape in the region by sharing our experience from more than 30 years of delivering projects in the Middle East and the ambition to make successful stores,” Fallmann concludes.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine