Value fashion retailer REDTAG, which is part of the holding company BMA International Group, has launched its app across the GCC to stay connected with its 10 million-plus members.
The REDTAG app – available on Apple and Android phones – was launched in the UAE first, where it met with huge customer delight, gathering momentum as it was subsequently launched in Qatar, Bahrain, Kuwait and Oman with KSA coming on board this month.
Some of the features of the app include special prices using augmented reality, personalised offers for loyal and new customers, joining bonus points, store locator for every region, rewards on referrals to friends and family and tier based rewards programme (Silver, Gold and Platinum).
The app is user-friendly, interactive, fun and gives its customer’s access to browse the latest collection on their phone. One can be up-to-date on trends, check the transaction history and select their desired fashion wear, all even before getting to the store.
“REDTAG is always striving to enhance customer experience, at the store and beyond. This app is another feather in our cap that brings us even more closer to our customers. With its unique features and exciting giveaways, we are sure to maintain our loyal customer base and looking forward to welcoming new customers to the REDTAG family,” says Shehbaz S Shaikh, chief retail officer, REDTAG.
Customers can also earn points by being part of the RT Social Wall on the app – by sharing style inspirations on their Instagram using #redtagfashion.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
Regional eyewear retailer, eyewa has raised $100 million in its series C
Born in Senegal and raised in Lebanon, Leïa Khalaf’s journey to becoming
Softlogic Holdings PLC, one of Sri Lanka’s largest conglomerates, has a diverse
During her SOLOx session at the IMAGES RetailME Awards 2024, Mrunal Khimji,
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
Previous Article
