A customer comes in, picks up an outfit, buys it, and leaves the store. A perfect retail story? REDTAG doesn’t think so. According to the value fashion brand, a good retail experience doesn’t end with sales; if anything, it begins. A value-driven brand focuses on life-cycle customer engagement, committed to enhancing shoppers’ comfort and convenience even after sales. To provide services that demonstrate this commitment, REDTAG’s ‘Free Home Delivery’ policy reflects the ambition, vision and philosophy behind its #WearASmile customer engagement initiative: “To delight our customers through an exceptional experience and be the most engaged brand”; as one of the brand promises within its #WearASmile campaign.
Under the ‘Free Home Delivery’ service, customers can walk into any REDTAG store in the GCC region, shop for AED/SAR 200 or more, make full payment, and avail the free home delivery option. At no extra cost, REDTAG will deliver the purchased items to customers’ doorstep within 48 hours. The delivery is available anywhere in the country, and customers can use the option to gift the purchase to friends and family too. And in opting for this service, customers can shop and roam freely — go to a movie, or attend a dinner, meet friends, etc. — without the hassle of carrying the shopping bags around. Taking full accountability, REDTAG will ensure the items reach customers’ doorstep within the stipulated time.
Free Home Delivery, which is the first standard service by a fashion brand in the GCC region, is an innovative post-sales customer engagement strategy, pioneered by REDTAG. In a world where hands-free devices are revolutionizing how customers listen to music, use personal navigation devices, and drive vehicles, REDTAG’s initiative to take the burden off of shoppers is of great consequence.
Customer-centric initiatives pay dividends
Irrespective of the nuances, customer-centricity remains at the core of every initiative and campaign. Concurrently, the brand has continued to enhance its ongoing services like ‘REDTAG Listens’, which is a commitment to respond to customer queries within 24 hours; and the ‘Brand Ambassador’ initiative, which enables customers to be the voice of the brand. Both the aforementioned services are about making customers the custodians of the brand — taking their feedbacks, listening to their pain points, and giving them a platform.
With the ‘Free Home Delivery’ service, REDTAG go an extra mile. And its impact on customers’ comfort and convenience is beyond quantifiable; making it all the more defining for a value-driven fashion brand like REDTAG, which perceives every customer-centric initiative as an investment that pays incremental, long-term dividends.
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