Global sports footwear and apparel brand, Reebok has recently unveiled a new campaign called ‘Sport the Unexpected’, which integrates fitness and lifestyle elements thereby breaking away from its tough-sport focus.
The campaign, launched in the US, has been designed to appeal to a younger audience, typically in their 20s.
Reebok’s ‘Sport the Unexpected’ campaign launched with a teaser that is more fashion inspired than tough fitness trends.
To read more: https://www.thedrum.com/news/2019/03/11/reebok-ramps-up-ad-spend-swaps-tough-sport-centralized-convention-breaking-creative
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