Agthia Group
A regional food and beverage (F&B) major Agthia Group PJSC has signed a memorandum of understanding (MoU) with Microsoft UAE, with an aim to revolutionise everything from customer service to production, procurement and employee engagement.
In this context, Alan Smith, Group Chief Executive Officer of Agthia said, “Our work with Microsoft will play a pivotal role in Agthia’s ongoing digital transformation, utilising new tools to navigate the digital landscape and identify opportunities for market expansion, operational excellence and commercial success, while accelerating innovation and responsible, sustainable business practices throughout the FMCG value chain.”
The MoU focusses on the following areas:
“We are delighted to embark on this transformative journey with Microsoft that enables us to offer our customers a truly personalised experience, and we look forward to providing unparalleled value to our customers and employees, leveraging Microsoft’s experience and comprehensive suite of technologies. Consistent with our five-year growth strategy, this underlines our commitment to becoming a consumer data-driven organisation through accelerating our digital agenda,” added Vanderlei Santos, Chief Digital Officer of Agthia.