R&B Fashion, part of the Apparel Group, has unveiled its latest flagship store at Dubai Festival City Mall. Developed with the consumer in mind, the store is spread over 15,000 square feet offering affordable products for women, men and children across fashion apparel, footwear, accessories, toys, bath & body.
With custom fit outs, eye-catching window displays of the new summer collection, and multiple format digital screens, the value chain has combined technology and visual merchandising to create an easy-to-navigate shopping experience.
“We are excited with the opening of our newest store in Dubai. This is a testament to our vision & commitment to serve the fashion customers. We would be adding 35 new stores, majorly across KSA, UAE & India, making our total R&B store count to 110 by Q1 of 2023 and over 200 stores by 2025, with the commitment to serve our shopper with best in fashion & also providing work opportunities to the local talent in each of the market that we operate,” said Arun Pagarani, Chief Executive Officer, R&B Fashion.
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