India-based Reliance Industries Ltd’s retail arm, Reliance Retail Ltd, has reportedly started pilot testing its food and grocery app amongst its employees. This step could be seen as Reliance Retail Ltd’s attempt to compete with online giants Amazon.com Inc. and Walmart Inc.-owned Flipkart. This strategy has potential to disrupt the Indian e-commerce sector, states GlobalData, a leading data and analytics company.
According to its financial statement, Reliance Retail generated $19 billion revenue from its 10,400 retail outlets in 2018-19. The company is integrating its entire infrastructure with its exclusive e-commerce platform. It is even withdrawing its fashion and lifestyle products from its existing e-commerce partners Amazon and Flipkart in an attempt to create its own distribution channel.
In this context, Apurv Yadav, consumer analyst at GlobalData, says, “This integrated business model would make the supply chain more efficient and would better connect company with its customers. In addition, Reliance Retail has a competitive advantage over current major online companies such as Amazon and Flipkart in terms of regulations.”
The Government of India has recently tightened rules for foreign funded e-commerce marketplaces to protect the interest of domestic brick-and-mortar retailers. Unlike Amazon and Flipkart, Reliance Retail is an Indian company and it can easily secure funding required during start-up and operation phases from its parent company.
Enhanced product browsing experience through advanced technologies like augmented reality and holographic technology, combined with the hybrid online-offline platform, is expected to provide Reliance Retail a competitive edge over incumbent rivals Amazon and Flipkart in terms of user interface.
“The organic growth strategy adopted by the company can be easily relied upon since it has vertical integration in its DNA. The company’s parent company Reliance Industries had successfully integrated its textile and petrochemical business in the past so we can also expect a successful integration of retail and e-commerce business,” Yadav opines.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Louis Philippe, renowned for its premium merchandise spanning apparel, footwear and accessories,
Previous Article
