Retail Consumer Spending in UAE jumped by 14% in Q1 2022

April 29, 2022 | By RetailME Bureau

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, today launched the latest in a series of quarterly reports titled State of the UAE Retail Economy, uncovering key economic data, trends and insights into consumers’ behaviour patterns, spending habits and sentiment in the UAE. The report highlights a 14% jump in Q1 2022 retail consumer spending in the UAE compared with the same period in 2019, indicating that the nation’s post-pandemic economy continues to recover strongly.

The latest collection of data demonstrates that resilience, confidence and stability have returned, along with growth that exceeds pre-pandemic numbers. While the economic recovery is on a firm footing, challenges remain; foremost among them is inflation. However, rising prices have had little impact on consumer confidence in the economy, with 89% of respondents to a survey by Majid Al Futtaim’s Happiness Lab expressing optimism. This same survey revealed that the month of Ramadan is expected to boost spending on food and beverages, with groceries topping the list of anticipated increased expenditures by households.

Indeed, the non-oil economy is expected to grow by 3.9% this year, as a result of consumer spending and rising tourist numbers, and the broader economy is forecast to expand by 6.2% in 2022. Online retail spending tripled in the first quarter compared with the first three months of 2019, led by the food and beverage and hypermarket/supermarket sectors. At the same time, e-commerce accounted for 11% of all retail spending in the quarter, up from 5% before the pandemic.

Similarly, the UAE’s hotels enjoyed strong demand from October to March and improved performance on an average daily rate and revenue per available room, thanks in part to the success of EXPO 2020 Dubai. UAE hotels also had the highest occupancy rate in the world for four straight weeks in February and March, with 85% occupancy in mid-March. The research further indicates that the forecasted growth in 2022 will be supported by the Government’s ongoing focus on pandemic management and its introduction of a range of growth-friendly initiatives.

The decision to adopt a more global Monday-to-Friday working week has further strengthened Dubai’s status as a financial hub, and government reforms promoting business development also played a significant role in driving private-sector growth. This included a new law permitting full foreign ownership of companies boosting foreign direct investment, which increased to USD 20.7 billion in 2021, up 4% from the previous year.

“We must take stock of the tremendous economic recovery underway and acknowledge the transformation experienced over the last 24 months. While the UAE will still face some headwinds throughout the year, notably price pressures and the prospect of interest rates edging higher, the data shows the fundamentals are strong, said Alain Bejjani, Chief Executive Officer at Majid Al Futtaim – Holding.

“The report also shows that industries, sectors and businesses have adapted swiftly to new working methods and have supplied new consumer trends and demands using ingenuity and innovation. The encouraging signs we witness from these past three months will lift the UAE towards a stronger economy.” he added. The first quarter for the year saw most sectors of the retail economy expand, with retail general categories, including food and beverage, pharmacy and health, hotels, duty-free, electronics and home furnishings, increase by 19% compared with the first three months of 2019.

Additionally, hypermarket and supermarket spending rose by 10% in the first quarter from January-March 2019 and accounted for 24% of retail spending growth. And first-quarter fashion sales were up by 15% compared with three years earlier, boosted by spending on non-luxury categories and accessories, as well as on watches and jewellery. The report also indicated the UAE real estate market is poised for expansion – with the total value of property sales in Dubai increasing to AED 16.4 billion (USD 4.5 billion) in February, up 124% from the same month in 2021, and more than 6,300 transactions recorded in it.