Retail therapy on wheels
Yes, that’s right now you can shop the runway at your preferred doorstep as INSTARUNWAY.COM has launched physical presence with a mobile bus. INSTARUNWAY.COM’s luxury mobile boutique is a novel shopping concept in the region that brings fashion to customers’ doorstep on a mobile bus.
Fuelled by fashion the luxury mobile boutique has already covered quite a few milestones. It houses an eclectic range of luxury footwear, accessories and leather goods from brands such as SJP by Sarah Jessica Parker, Furla and Golden Concept.
The luxury bus can be booked anytime and for any location in the UAE for private and special events. The bespoke shopping experience can be further curated to display customer’s choice of collection, style, colour and fitting.
Accentuating the shopping experience is the glitzy vibe inside the bus highlighted by plush leather seating, a concierge service, premium fixtures and much more, almost mimicking a private jet experience. The delights are not just limited to the luxury bus, as customers can explore a wider range of brands and product categories on INSTARUNWAY.COM which literally brings fashion to fingertips.
“The idea of the bus was conceptualised during the Covid outbreak when the malls were shut, yet people wanted to get their hands on their favourite luxury products. As they rightly say, adversity inspires innovation. With INSTARUNWAY.COM we wanted to change the shopping landscape in the region by offering a unique & personalised experience with an omnichannel approach,” said Samara Punjabi, CEO of Times Square Group, the conglomerate behind these concepts and a fashion distributor of global brands.
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