Retailers need to adopt digital transformation strategies and keep pace with the rising customer demands to stay ahead of the competition. Customers now demand a more engaging and personalised in-store experience, pushing retailers to consider new digital transformation and artificial intelligence (AI) tools that can help them acquire, engage and retain their customers efficiently, said Esam Mahmoud, senior vice president, small and medium business, Etisalat.
While addressing an Etisalat forum titled ‘Digital Transformation in Retail’, Mahmoud highlighted how digital transformation currently influences the retail sector and disrupts the entire ecosystem, including customer engagement, communication, collaboration and retail analytics.
“Etisalat works closely with SMBs in the UAE by investing our resources in understanding their requirements to help meet their business needs. Our commitment to empower SMBS in the retail sector is in line with Etisalat’s strategy of ‘Driving the digital future to enable societies’ helping them adopt digitalised processes in their business operations,” Mahmoud stressed.
He also highlighted the importance of customer experience, where he quoted industry statistics that revealed 96% of customers believe customer service plays an important role in determining brand loyalty, while 80% consider speed, convenience and friendly service as mostly important.
Mahmoud cited retailers’ approaches towards digital transformation, namely cashier-less technology, big data analytics, augmented reality, omnichannel, immersive experience, digital signage, visual search and more.
Etisalat currently provides a wide range of digital solutions and services for SMBs in the retail sector, including video-surveillance-as-a-service (cameras and in-store analytics), omnichannel, online marketing services, digital signage and online payments, among others.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BMarchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Louis Philippe, renowned for its premium merchandise spanning apparel, footwear and accessories,
Previous Article
