Premium luggage brand RIMOWA has announced its most significant design evolution since the 1950’s when it first introduced its signature aluminium grooves.
On its 120th anniversary, RIMOWA is rolling out an updated product portfolio featuring the brand’s freshly minted new visual identity. The updated product line will be released, complete with a series of core feature advancements that include upgraded wheels, handles and interior.
“RIMOWA’s new visual identity perfectly encompasses the balance of iconic tradition with modern innovation,” says CEO Alexandre Arnault. “RIMOWA is known for its commitment to timeless craftsmanship and build-quality, and we are very proud to unveil this new design as we continue to improve our products and ensure a seamless and qualitative travel experience for all of our customers.”
Quality, longevity and expert engineering are the cornerstones of every RIMOWA product. Handcrafted by skilled specialists in high-quality durable materials, each case takes nearly 200 components and more than 90 steps to complete the production process. With 80% of the process being performed by hand – every suitcase is one-of-a-kind.
The newly rethought product line caters to contemporary travel’s most essential sizes and will include three collections with four cabin sizes, two check-in sizes, and two trunk sizes. The new designs will first roll out in June at RIMOWA stores in Europe, followed by other markets and e-commerce in the coming weeks.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
One of UAE’s leading fresh food retailers, Spinneys has announced its intention
Acting as a bridge between Brazil and GCC markets offering a compelling
Commonly cited statistics indicate that around 20% of new businesses fail during
Previous Article
