Luxury fashion department store, Robinsons – operated by Dubai-based retail conglomerate Al-Futtaim – is set to launch an exclusive two-tier loyalty programme that will offer customers the benefit of various offers and deals. Officially launching in November, the programme demonstrates Robinson’s wholesome commitment in providing customers with a truly rewarding shopping experience.
The programme is designed in the form of a two-tier system, where customers receive points depending on the amount they spend. The card is valid for life, making reaping rewards an endless boon. Each time a customer spends AED1 he/she receives 1 point. With time, customers are made to be eligible for a White Diamond tier or a Black Diamond tier. Customers need to spend AED1,000 or more in one transaction to be eligible for the White Diamond tier. Customers are eligible to receive the Black Diamond card primarily, only after being a White Diamond card holder.
For the big spenders who like their closets stocked with the most up-to date apparel, the Black Diamond tier is something they can look forward to. Customers who make purchases from AED15,000 or more, are made to be eligible for the Black Diamond tier – the card will only be valid for one year since its date of acquisition.
Moreover, black card holders will be entitled to 5% discount all year round, across all purchases and can also enjoy private sales, exciting food offers in all Robinsons outlets as well as a complimentary consultation and medical facial at Lutetia clinic.
“We are very excited to launch out two tier loyalty card programmes for our frequent customers at Robinsons,” says Usama Qassem, head of marketing at Robinsons. “We would like to reach out and strengthen our already existent relationship with our shoppers, who have acted as the driving force before the success of the brand. As a token of our appreciation, we have designed this programme to reward our most loyal of customers.”
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
/ 
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
Regional eyewear retailer, eyewa has raised $100 million in its series C
Born in Senegal and raised in Lebanon, Leïa Khalaf’s journey to becoming
Softlogic Holdings PLC, one of Sri Lanka’s largest conglomerates, has a diverse
During her SOLOx session at the IMAGES RetailME Awards 2024, Mrunal Khimji,
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
Previous Article
