Scoopi Café offers a unique take on ice-creams


April 21, 2019 | By Rupkatha B

Dubai-born Scoopi Café – with retail stores on Jumeirah Beach Road in Dubai and Ras Al Khaimah – prides in being authentic yet creative and innovative. “The concept of liquid nitrogen ice-cream is itself very innovative in the food industry across the world,” states foodpreneur Zubin Doshi who got inspired by molecular gastronomy. He founded Scoopi Café, which is today renowned for dishing out unique liquid nitrogen ice-creams.

“What clicked for Scoopy was the ‘Black Diamond’ ice-cream, priced at AED3,000. It received a fantastic response, not only from media, food bloggers and critiques but we saw a lot of people ordering the ice-cream. It created a stir, giving us a lot of confidence. People didn’t buy an ice-cream; they spent their money to buy an expensive experience that they would cherish for life,” Doshi adds.

The ‘Black Diamond’ ice-cream is a sundae made with vanilla bean ice-cream from Madagascar, saffron from Iran, rare black truffles from Alba Italy and 23-carat gold flakes and powder. And the ice-cream is served in a golden handcrafted bowl with a silver spoon, which the customer can keep after eating the ice-cream.

Doshi claims that the ‘Black Diamond’ ice-cream is unique to Scoopi Café. “It is not available anywhere else in the world, with the ingredients I use to make the ice-cream. Recently, it caught the fancy of one of our Japanese customers who showcased the ‘Black Diamond’ ice-cream at one of the popular talk shows in Tokyo, Japan. As a result, we started seeing a lot of Japanese visitors who came in only to have the ‘Black Diamond’ ice-cream. Recently, we received a delegation from the Japanese embassy who wanted to have the ‘Black Diamond’ ice-cream.”

Three years ago, when Scoopi Café opened, it was the right time to introduce the principles of molecular gastronomy in ice-cream, Doshi feels. “Molecular gastronomy was probably coming up at that time. People did not know the use of liquid nitrogen in food. They were curious to experience what it was all about.”

But for a self-funded business, it was a risk too, because a fair amount of awareness was required for people to warm up to a new concept. “It was not easy. For four months, we did a show run in a warehouse space before setting up the café. Meanwhile, we continued the interior works at the café. Once the restaurant opened, we started facing a different set of challenges. Once we had customers in the café who had ordered the ‘Black Diamond’ ice-cream, and we did not have saffron – a key ingredient for the ice-cream. These were big learnings that taught me to do inventory. It also taught me to never say no to a customer,” Doshi recollects. “While the ‘Black Diamond’ ice-cream got us the limelight, what sustained our growth over the last four years is consistently high-quality of all our ice-creams.”

The first Scoopi Café came up on Jumeirah Road, primarily due to availability of space at a comparatively lower rent. Four years on, Doshi receives interests from many real estate developers to take Scoopi Café to their shopping malls. “But we do not want to be in a shopping mall. Scoopi Café is a passion project for me, and I don’t ever want to be constrained by any form of guidelines. It could impact the experience we offer to our customers – even though a mall location would bring us steady footfall,” he explains.

“Having that said, we are planning to expand the brand. We are looking for a location in Abu Dhabi. Saudi Arabia is another market where I feel Scoopi will click. Also, we are going to India, starting with Mumbai, Delhi and Bengaluru. We feel India will be a good market for Scoopy,” Doshi observes. “We are also thinking of the possibility of rolling out our ice-cream trolleys in cruise liners. There is no one doing live ice-creams onboard a cruise ship. Another idea is to make fresh ice-creams for pets following the required guidelines, starting with ice-creams for dogs and cats.”

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine