The Saudi Entertainment Ventures (SEVEN), a subsidiary of the Public Investment Fund, (PIF) has announced the launch of its largest project to date in the Kingdom of Saudi Arabia.
SEVEN also announced six movie theatres and three new entertainment destinations in the Eastern Province, where its inaugural amusement park will also be located, spanning 10.7 million sqft in Al Aziziyah.
The new entertainment destinations will be located in Dammam, Khobar and Al Ahsa and will feature sports areas, movie theatres, green areas and water sports facilities similar to the entertainment destination underway in Riyadh.
SEVEN is focusing on developing recreation and entertainment facilities in the Eastern Province, given its strategic tourism location, and a growing population of some 4.9 million people.
The entertainment destination in Dammam will cover an area of 3.5 million sqft 330,000 sqm, the blueprint for nearby Khobar’s entertainment destination covers some 3.8million sqft.
“SEVEN intends to convert the Eastern Province into an excellent entertainment destination in the Gulf, thanks to its strategic geographical location and the touristic significance attributed to the Eastern Province within the Kingdom. Its stunning coasts, green oases and serene vast deserts, make it an attractive area for investment and development,” says SEVEN chairman, Abdullah bin Nasser Al-Dawood.
“This raft of truly exciting announcements coming at the end of the Kingdom’s most exciting Sharqiyah Season gives everyone something to be excited about. SEVEN is heralding in a new era of entertainment and leisure facilities for the people of Saudi Arabia, and visitors. Our amusement parks and entertainment facilities will also need the best talent from across Saudi Arabia, so we are looking for ambitious, talented and energetic staff across all sectors,” adds Bill Ernest, CEO of SEVEN. “Our strategy is to replicate amusement parks, entertainment areas and movie theatres across the Kingdom, starting in Riyadh, and now into the Eastern Province. We are providing families with unrivalled new entertainment experiences.”
SEVEN has already announced ambitious plans to develop Saudi Arabia’s nascent entertainment and leisure sector, starting with movie theatres, entertainment and recreation clusters and amusement parks. The company is developing the sector as part of the Saudi Arabia Vision 2030 plan.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BMarchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
This panel discussion at MRF 2024 explored the evolution of retail spaces,
In an industry where entertainment and retail converge, theme parks have become
In what comes as a significant announcement, Middle East based eyewear majors
In the leisure and entertainment industry, where human touch and in-person interactions
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Kutubna Cultural Center, launched in 2023, has quickly become a beacon of
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
“Our relentless pursuit towards achieving operational excellence, coupled with our unwavering dedication
Previous Article
