Sharaf DG brings Nothing phones to the UAE

As part of a strategic partnership UAE-based consumer electronics major Sharaf DG has introduced Nothing phones to the region. London-based technology brand Nothing’s entry into the MENA region is set to propel the UAE smartphone adoption rate, which is projected to hit 91% by 2025, as per Statista.

Having recently reached the one million products sold milestone Nothing will expand its presence in the MENA region in collaboration with Sharaf DG. Alongside Nothing’s Phone (1) and ear stick Sharaf DG will offer premium service solutions for repairs and service warranties.

“We are excited to be joining hands with one of the most exciting tech companies of recent times and bringing Nothing products exclusively to our customers,” said Nilesh Khalkho, CEO of Sharaf DG. “We look forward to bringing an ecosystem of iconic and connected Nothing tech products to the region.”

“We are thrilled to work with Sharaf DG to offer customers top-notch service and a place where people can experience our products in UAE,” added Rishi Kishor Gupta, Nothing’s Business Lead for the Middle East. “Phone (1) has been one of the most anticipated smartphone launches in recent years and we had a lot of people who have been asking for its availability in the region. Today, I am very excited that we have finally made this happen with a leading partner.”