Splash launches new campaign to drive awareness towards sustainable fashion


October 23, 2019 | By RetailME Bureau

Home-grown, high street fashion retailer Splash, part of the Landmark Group, has launched a sustainability campaign, The Aquarium of Truth. The campaign seeks to promote awareness of conserving the ocean and strengthen the adoption of sustainable business practices in the fashion industry.

Advocating for the green fashion movement and delivering a strong message of life beyond plastic, the new campaign by Splash showcases the reality of the ocean. Additionally, Splash is stepping up its sustainability initiatives for 2020 and plans to produce 80% of its products using sustainable and ethically sourced materials.

Aquariums have always been known to replicate what one would find at the bottom of the ocean. From coral reefs, to sunken ships with treasure to hidden caves, they always paint a beautiful picture of what the ocean must look like. Unfortunately, due to rising levels of pollution and uncontrolled dumping, the blue sea has turned into toxic catastrophe.

It was with this premise that Splash created ‘The Aquarium of Truth’, a gigantic fish tank featuring plastic bottles, bags, soda bottles, straws and disposable cups to portray a true picture of what one would find at the bottom of the ocean. The aquarium pop-up is being displayed at the Splash store in Oasis Mall in Dubai.

Highlighting the company’s environmentally conscious ethos, Splash’s latest campaign aims to show and change the attitude of fashion retailers and consumers as they become increasingly aware of how overuse of plastic is negatively impacting the planet and contributing to differing forms of environmental pollution, including water pollution.

“As one of the region’s leading fashion brands, Splash wants to encourage consumers to pursue a living without plastic and consciously incorporate alternatives into their everyday lives for a better future. Plastic represents a new environmental and health threat and our latest campaign focuses on representing the devasting effect of plastic on the ocean and starting a movement against single-use plastic,” said Raza Beig, director – Landmark Group and CEO of Splash.

“We have advanced our sustainability initiatives and reiterated our existing goals to deliver fashion by producing 80% of our products using sustainable and ethically sourced materials. Our design teams are contributing to the goals by spending more time researching and sourcing sustainable fabrics and manufacturing methods. With the adoption of sustainable solutions and new technology, the brand will significantly decrease its carbon footprint,” he added.

Splash uses recycled polyester, produced from discarded plastic bottles that further leads to less plastic ending up in the ocean. Splash also makes clothes with eco-friendly fabrics such as tencel, 100% organic cotton and lenzing viscose, across several of its fashion lines which is now 70% sustainable.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B

Spinneys, the leading premium fresh food retailer, has announced the opening of 

Continue Reading

June 24, 2024 | By RetailME Bureau

Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau




Download Images RetailME Magazine