Sportswear brand Castore enters the UAE in partnership with LIWA
Premium sportswear brand Castore has launched its online store, Castore.me, in the UAE alongside trading partner LIWA Trading Enterprises. The move comes as part of the company’s expansion into the Middle East following the success of its stores in the UK and the US.
The launch of the website marks a significant milestone for the brand as it looks to establish itself as a leading sportswear brand in the region. With the UAE being a key market for sportswear brands with a growing number of fitness enthusiasts and a thriving sports industry, Castore’s decision to launch its online store in the emirates reflects its confidence in the region’s growth potential.
Committed to performance and comfort
Castore was founded in 2016 by brothers Tom and Phil Beahon who set out to create a premium sportswear brand that would rival the likes of Nike and adidas. The brand quickly gained a reputation for its high-quality fabrics, attention to detail and minimalist design. Castore’s focus on quality has earned it a loyal following among athletes and fitness enthusiasts who appreciate the brand’s commitment to performance and comfort. For instance, the brand uses high-performance fabrics such as Italian microfiber and Japanese technical fabrics to create sportswear that is both comfortable and durable. The brand’s attention to detail is also evident in the design of its products which feature clean lines, minimalist styling and subtle branding.
Brand promise to uplift online shopping experience
The user-friendly website with a simple and intuitive interface making it easy for customers to find what they’re looking, Castore.me offers a wide range of sportswear products including shorts, t-shirts, jackets and accessories. The website also features detailed product descriptions and high-quality images allowing customers to make informed purchasing decisions.
One of the standout features of the Castore.me website and app is its focus on customer experience. The website offers free delivery on all orders over AED250, as well as free returns within 14 days of purchase. In addition, a dedicated customer service team is available to answer any customer queries.
What’s next?
The launch of Castore.me in the UAE is part of the brand’s wider expansion strategy, which includes plans to open physical stores in the region. The UAE is the first market in the region where the brand has launched its online store, and it is likely that Castore will use the insights gained from this launch to inform its future expansion plans. With its expansion plans in the region Castore aims to capitalise on the growing demand for premium sportswear in the Middle East.
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