The Starbucks Coffee Company will take its Roastery model to Italy’s Piazza Cordusio in Milan. Scheduled to open in late 2018, the Milan Reserve Roastery will be the first Starbucks Roastery to open in the Europe, Middle East and Africa region, and the fifth globally.
In an attempt to transform the coffee culture and what it believes to be a forward looking, Starbucks launched the Roastery model in 2014 in Seattle, which offers a chance to consumers to see the entire process of creating coffee, from the silos holding green, unroasted beans to the finished cup of coffee. The Starbucks Roastery also showcases different coffee preparation methods.
To be located at the historic Palazzo Delle Poste building on Piazza Cordusio, the Milan Roastery will be spread across 25,500 featuring the company’s premium, small-batch Reserve coffees served in a variety of brewing methods in a beautiful environment. Alongside coffee, this new location will offer freshly baked food on site from Italian artisan baker Rocco Princi, the exclusive food provider for all new global Starbucks Roastery locations.
“It took us some time to find the location, but once I walked through the former Post Office building, I knew that it would be the perfect location to honour the craft of coffee and pay respect to the uniquely Italian culture in which it will be served,” says Starbucks chairman and CEO Howard Schultz. “This store will be the culmination of a great dream of mine – 34 years in the making – to return to Milan with one of the most immersive, magical retail experiences in the world.”
Starbucks will continue investing in the premium Reserve brand, with plans to open 20-30 Roastery locations around the world. Since 2014 Starbucks has announced additional Roastery locations in Shanghai to be launched this year in addition to New York and Tokyo in 2018.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BMarchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
bkry, one of Alserkal Avenue’s newest residents, goes beyond the cookie cutter
Located at Kempinski Central Avenue, Zenon combines modern technology with luxurious dining,
Founded over 20 years ago by restaurateurs Alexey and Dmitry Vasilchuk, the
In what comes as a significant announcement, Middle East based eyewear majors
Founded in 2007 by Kim Thompson and Matt Toogood, UAE-based RAW Coffee
US-based company SAMBAZON, an acronym for ‘Sustainable Management of the Brazilian Amazon’,
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Yolk Brands’ remarkable journey began humbly in April 2019 with the launch
The UAE, particularly Dubai, is a melting pot of cultures. However, introducing
Rapidly expanding its presence in the region, Canadian coffee chain Tim Hortons
Founded in 2010 by siblings Vivien and Howard Wong, Little Moons began
Previous Article
