Starbucks launches new coffee blend crafted for the Middle East

Alshaya Group and Alshaya Starbucks have launched a bespoke coffee blend, Dallah’s Treasure Blend, paying tribute to local Arabic coffee culture as the brand celebrates its 25^th anniversary in the region. The new coffee blend is now available across all Starbucks coffee shops in the MENA region.

“We are always looking for ways to make meaningful connections with our customers by creating locally inspired flavours. We are thrilled to introduce Dallah’s Treasure, a bespoke coffee blend crafted for the MENA region, inspired by the local culture and rich traditions of coffee,” said Andy Holmes, President of Starbucks at Alshaya.

“For 25 years Starbucks has been part of the fabric of communities across the region, employing thousands of partners (employees), serving millions of customers and bringing people together over coffee. To celebrate our 25^th anniversary in the region, we are paying tribute to the rich coffee culture with a whole bean coffee inspired by local flavours and tastes. Dallah’s Treasure is steeped in heritage, poured with tradition and best enjoyed together,” added Duncan Moir, President of Starbucks Europe, Middle East and Africa.

The coffee blend was launched at an event in Dubai’s Museum of the Future that also saw the announcement of a donation of $250,000 to World Central Kitchen from Alshaya Starbucks and Starbucks EMEA to support their work in response to the situation in Gaza. World Central Kitchen – a nonprofit organisation founded in 2010 by Chef José Andrés – has been the primary disaster relief partner of Alshaya Group and The Starbucks Foundation for several years.

The donation builds on the recent announcement by The Starbucks Foundation, the company’s charitable giving arm, and Alshaya Starbucks to provide the equivalent of 1 million meals to people in need in Gaza through a joint donation of $3 million to World Central Kitchen in March.

“We are grateful for the joint donation from Starbucks and Alshaya Starbucks, longtime supporters of our humanitarian efforts. The donation will go a long way in providing immediate relief for people in dire need in Gaza, while enabling us to continue delivering aid to impacted communities across the world,” added Tunde Wackman, Chief Development Officer from World Central Kitchen.