Starbucks
Amid constantly evolving customer behaviour, global coffee shop chain Starbucks stays ahead by creating digital experiences, coupled with flexible store concepts.
As consumers seek safe, familiar and convenient experiences, Starbucks‘ digital assets have proven to be a competitive advantage. Starbucks mobile order and pay has reached a record 22% of transactions in Q3, in part due to the contactless approach in stores. Delivery usage tripled in Q3 from the prior quarter and, Starbucks has begun rolling out curbside pickup with positive early results. Further, with plans for 700-1,000 curbside locations and 50 new Starbucks pick up locations, the company is well-positioned to drive further recovery by increasing throughput.
Explaining how Starbucks stays ahead by creating digital experiences, president & CEO Kevin Johnson said, “In response to clear shifts in consumer behaviour and preferences, we are now accelerating strategic initiatives for the future and positioning Starbucks for continued long-term growth. We have moved aggressively to advance our evolution of the store base to accommodate trends that we have long seen emerging in our business that were only exacerbated by COVID-19.”
Even amid a lot of uncertainty, Starbucks has witnessed growing customer loyalty and plans to enhance Starbucks Rewards loyalty programme further by introducing a new, pay-as-you-go option for members in the US and Canada.
“In every industry, there are periods of disruption that create a great opportunity for those businesses that adapt to the disruption, invest in relevant ways and strengthen their differentiation and competitive advantage. Those businesses that fail to evolve, typically fall behind. Given the strength of our brand, our advanced digital capabilities and our strong balance sheet, I believe this is one of those rare opportunities to move aggressively and further differentiate Starbucks from our competition,” Johnson stated.
For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BElevate engagement, experience and profitability to unlock retail growth
Marchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
bkry, one of Alserkal Avenue’s newest residents, goes beyond the cookie cutter
Located at Kempinski Central Avenue, Zenon combines modern technology with luxurious dining,
Founded over 20 years ago by restaurateurs Alexey and Dmitry Vasilchuk, the
In what comes as a significant announcement, Middle East based eyewear majors
Founded in 2007 by Kim Thompson and Matt Toogood, UAE-based RAW Coffee
US-based company SAMBAZON, an acronym for ‘Sustainable Management of the Brazilian Amazon’,
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Yolk Brands’ remarkable journey began humbly in April 2019 with the launch
The UAE, particularly Dubai, is a melting pot of cultures. However, introducing
Rapidly expanding its presence in the region, Canadian coffee chain Tim Hortons
Founded in 2010 by siblings Vivien and Howard Wong, Little Moons began
Previous Article
