Sunset Hospitality Group to launch lifestyle experiences in Morocco

UAE-based Sunset Hospitality Group (SHG) and African Hospitality Group (AHG) a hospitality operator in Morocco have announced a strategic partnership to develop new lifestyle experiences in Morocco.

The strategic collaboration aims to unlock part of the region’s potential demand for high value and quality lifestyle hospitality and F&B experiences. As such the collaboration will see Sunset Hospitality Group will enhance The View Hotels, an AHG upscale leisure hospitality brand, positioning it as a premium, urban, social, elegant destination for tourists and locals.

“The new alliance with AHG enables us to extend our operations into North Africa, representing an important forwards step in our ongoing growth strategy,” said Antonio Gonzalez, CEO & Founder – Sunset Hospitality Group. “We are extremely proud to be partnering with an established in-country industry leader on these projects and look forward to a long and successful relationship as we work together to help evolve and elevate the sector through the creation of unique, unmissable experiences.”