Superbrands honours 48 brands in the UAE


June 19, 2019 | By RetailME Bureau

Superbrands, the independent authority and arbiter of branding, recognised and honoured 48 leading brands from the UAE who were awarded the Superbrands status. The 15th annual Superbrands tribute event was held at the Intercontinental Hotel in Dubai Festival City on June 18, 2019. The 2019 Superbrands book was unveiled at the event.

The 48 brands that received the Superbrands status include Al Ain Farms, Al Ansari Exchange, Al Naboodah Travel & Tourism Agencies LLC, Al Rawdah, Al Rostamani Group, ALDO, Alpen Capital, Aster DM Healthcare, Bait Al Kandora Gents Tailoring L.L.C, Betadine, Beverly Hills Polo Club, Blueair, Bright Kids Nursery, Charles & Keith, Coroli, Crocs, Dubai Duty Free, Dune London, Emirates Healthcare, Emirates Hospital, ENOC, Eros Group, Fucidin, GEEPAS, GENERAL, Hamriyah Free Zone Authority, ITL Cosmos Group, ITL World, Kalyan Jewellers, Kreston Menon, LC Waikiki, Levi’s, Life Pharmacy, Lulu International Exchange, Mediclinic, National Health Insurance Company – Daman, NMC Healthcare, Prime Healthcare Group, R&B, RAK Hospital, SAIF ZONE, Sapil, Skechers, Swiss Arabian Perfumes, Tim Hortons, UAE Exchange, Vatika Naturals and Zulekha Hospital.

“Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect. Consumers have endless choices and only open their wallets for the brands they really love, ones they feel they can relate to, and ones they feel care about them. The one common trait that all the Superbrands have is that they have started thinking less as companies and more as friends of their customers and the brand-consumer relationship is growing closer,” said Mike English, Director, Superbrands Middle East.

With over 2,000 leading brands in the UAE vying for the coveted Superbrands title, only 48 scored more than 80% of the total possible mark and were declared Superbrands by the Brand Council. Winning this accolade is looked upon as a powerful endorsement and evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status. This year, Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 2,000 senior managers and marketing professionals.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Sunil Kumar, CEO, Spinneys

Starting as a shelf packer in 1994, Sunil Kumar saw his way 

Continue Reading

October 29, 2024 | By RetailME Bureau
Sunil Kumar and Debashish Mukherjee at MRF 2024

What does it take to sustain profitable growth in the post-IPO phase? 

Continue Reading

October 23, 2024 | By Anurima Das

Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in 

Continue Reading

October 7, 2024 | By Anurima Das
Naresh Kumar Bhawnani, Founder & Chairman, West Zone Group

“Retail is a people’s business. When building a retail brand or the 

Continue Reading

October 3, 2024 | By RetailME Bureau
Sunil Kumar, CEO, Spinneys

From being one of the first retailers in Dubai to ban single-use 

Continue Reading

October 1, 2024 | By RetailME Bureau
Walid Shabana, Co-founder & CTO, Rabbit

For starters, Rabbit is a growing e-commerce grocery platform in Egypt always 

Continue Reading

September 30, 2024 | By RetailME Bureau
Arunachalam Palaniappan, CTO, Choithrams

In 2024 grocery retail major Choithrams has achieved several milestones underscoring its 

Continue Reading

September 12, 2024 | By RetailME Bureau
#Topshelftalks session at Food Business Forum 2024

Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital 

Continue Reading

July 3, 2024 | By Anurima Das
#EdgeOfTomorrow session at Food Business Forum 2024

The regional grocery retail market is evolving fast keeping pace with constantly 

Continue Reading

July 3, 2024 | By Rupkatha B
#CartToCouch session at Food Business Forum 2024

If anything, the Middle East market is excited about quick commerce – 

Continue Reading

July 2, 2024 | By Rupkatha B
#EcoEchoes session at Food Business Forum 2024

From ethical and local sourcing to adopting cutting-edge technologies to curb food 

Continue Reading

July 2, 2024 | By Rupkatha B
#ByteSizedBreakthroughs session at Food Business Forum 2024

The regional grocery retail market is becoming more and more diverse, offering 

Continue Reading

July 2, 2024 | By Rupkatha B




Download Images RetailME Magazine