Hong Kong-based Tappy Technologies, a leading wearable payment enabler, and Etisalat recently announced a strategic partnership to offer payment and access enabled wearables in the UAE as the consumer demand for contactless payments continues to grow.
“Etisalat Digital Payments is aiming to be an omnichannel payment platform addressing changing needs of consumers and merchants. Several new payment features and solutions are launched during 2018. Etisalat together with Tappy plans also to penetrate in enterprise wearable payments market,” says Alberto Araque, vice president/Internet of Things & Digital Payment Etisalat Digital.
Etisalat was one of the first companies in the region to introduce mobile payments. The launch of payment and access enabled wearables in partnership with Tappy is another step forward by Etisalat in offering technologically advanced products to customers, bringing added convenience to their daily lives.
“The ability to use items worn on the body to quickly and easily pay for goods and services takes the convenience of mobile and contactless payment to a whole new level. This partnership also provides a unique opportunity for Etisalat to potentially collaborate with famous fashion labels for payment and access enablement,” Araque adds.
Commenting on partnership, Wayne Leung, Founder and CEO of Tappy Technologies, states, “We see a massive potential for growth here as the region and particularly the UAE is rapidly moving towards a digital and cashless society. Etisalat is one of the most trusted, recognised and innovative brands in the region, and we are delighted to be their wearable payment partner. Through our association with Etisalat, Tappy aims to bring its exciting wearable payment and access technology to the audience in UAE.”
“These are really exciting times for Tappy as we make our first foray in the MENA region. We are confident that the partnership with a highly reputed group like Etisalat will certainly help facilitate the adoption of our wearable payment technology in the territory,” concludes Suboor Ahmed, VP – Business Development, Tappy Technologies.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
An exclusive piece contributed By Oliver Morgan, Partner, Real Estate Development &
In the bustling retail environments, where shopping malls are not just places
Blue Yonder, a leader in supply chain and retail solutions, brings unique
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
From designing collections to creating campaigns, from analysing user preferences and purchase
In the leisure and entertainment industry, where human touch and in-person interactions
Artificial intelligence (AI) certainly seems to be a tech priority for most
In an exclusive Q&A Hirdesh Kumar Methwani, Group Head Marketing, 2XL Home
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
UAE-based Royal Furniture aims to strengthen its brand presence, foster customer loyalty
Previous Article
