Darine has extensive experience across a variety of fields through working with prominent regional companies, ranging from Banking, Insurance and IT to FMCG and digital startups.
Currently Managing Director of GoldenScent.com, the GCC’s largest e-commerce retailer in fragrances and beauty. She also co-founded feel22.com in 2016, the Levant’s biggest beauty e-commerce retailer. Prior to that for over 10 years she has specialized in consulting organizations & startups to build their internal digital strategies, marketing teams and mark-tech to take full control of their strategic digital presence and business.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
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In conversation with Lee Clark from IMAGES RetailME, Steve Vickerstaff, Chief Operating
At the heart of retail lies the consumer, Deloitte pointed out while
The GCC retail industry is projected to grow at a compound annual
This panel discussion at the Middle East Retail Forum (MRF) 2024 brought
bkry, one of Alserkal Avenue’s newest residents, goes beyond the cookie cutter
Omani high-end perfume brand Amouage hosted a unique pop-up at The Grove
Following the successful launch of its flagship store in City Centre Deira,
An exclusive piece contributed By Oliver Morgan, Partner, Real Estate Development &
Located at Kempinski Central Avenue, Zenon combines modern technology with luxurious dining,
In the bustling retail environments, where shopping malls are not just places
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
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