Program Co-Director; Professor of Marketing;
An expert in the psychology of judgment and decision-making
Program Co-Director; George Rogers Clark
Professor of Management and Marketing; Faculty Director Yale Center for Customer Insights
Behavioral Economics Can Help Solve Pressing Business Challenges from an Award winning Faculty
Marketing and product departments spend billions to understand and influence consumers—with mixed results. Behavioral economics brings to bear psychology, economics, and marketing to better understand the often-hidden factors that really drive consumer behavior.
You must be logged in to post a comment.