The Merchant of Venice comes to Dubai

Venetian artistic perfumery brand, The Merchant of Venice, has opened its doors at Perfumery & Co at the top floor of The Dubai Mall’s Fashion Avenue. This is the brand’s first location outside of Italy. The launch was attended by renowned master perfumer, Alexandra Monet, and of The Merchant of Venice CEO, Marco Vidal.

The concept of this boutique is in line with the ones previously designed by Pier Luigi Pizzi, the internationally acclaimed theatre set designer who already authored the restyling of the exhibition in the Perfume Museum, in Palazzo Mocenigo, Venice.

Inside, customers can immerse themselves in the world of The Merchant of Venice, with offerings ranging from exclusive eau de parfum and eau de toilette, along with body care, room products and accessories. The fragrances are inspired by ancient Venetian perfumery art and bottled in elegant design packages that are reminiscent of the millenary tradition of Murano glass.

On top of the sensory shopping experience, The Dubai Mall boutique also displays the rarest and most luxurious gems created by some of their master perfumers. One of them, Alexandra Monet who was present at the event demonstrated how to distinguish between the various fragrance families and characteristics as well as introduced fragrance creation through the use of fine natural and synthetic raw materials.

“Dubai is the Venice of the 21st century,” says Vidal. “It is the result of a vision and engagement that from the desert generated a world economic capital, open to the world and the favourite location for luxury brands and Pharaonic projects. This new opening, in a region where the brand is already present with a high-quality distribution, is fundamental to the growth of The Merchant of Venice.”