UAE-based homegrown brand Elli Junior opens flagship store in Dubai Mall
UAE-based homegrown children’s retailer Elli Junior has opened a flagship store in Dubai Mall. Located on the second floor of the mall the new store is spread across 70 sqft and sports a minimal and contemporary look and feel.
“We plan to open more stores in prime locations such as Dubai Mall [open now] and Reem Mall in Abu Dhabi to get closer to our customers. I strongly believe in a hybrid approach to reach consumers through their preferred touchpoints,” said Founder & CEO Elli Kasbi during an exclusive interview with RetailME.
Going forward, the brand plans to grow in the region with a focus on Saudi Arabia and Qatar. “We will also explore franchise opportunities and look for a potential investor/partner to take the business to the next level,” Kasbi added.
Elli Junior started distribution in 2017, launched its e-commerce presence in 2019 and retail stores in 2021. Currently Elli Junior offers over 300 brands and more than 4,000 SKUs.
Asked about business milestones achieved by the business, Kasbi shared, “One of our major milestones is the fact that we’ve doubled our turnover every year since launch. Over the past four years Elli Junior has grown 100% year-on-year on sales. We’ve expanded our reach online, coupled with building presence in luxury department stores and popular malls. In addition, we’ve also built a community website in Arabic.”
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BMarchon Eyewear’s ZEISS wins 2024 Red Dot “Best of the Best” Awards for VisionClip
Revolutionising retail: How RetailGPT is shaping the future of shopping malls
Times Square Center: Building community through more than retail
/ 
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
/ 
Born in Senegal and raised in Lebanon, Leïa Khalaf’s journey to becoming
Softlogic Holdings PLC, one of Sri Lanka’s largest conglomerates, has a diverse
During her SOLOx session at the IMAGES RetailME Awards 2024, Mrunal Khimji,
Following the successful launch of its flagship store in City Centre Deira,
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Sun & Sand Sports recently re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept
Styched, a trailblazer in the fashion and apparel industry, is revolutionizing the
Previous Article
