UAE consumer confidence ended 2014 with an index score of 114, an increase of two index points from the previous quarter and ranked the fourth-highest score of the 60 countries measured according to a new study by Nielsen – titled Nielsen Global Survey of Consumer Confidence and Spending Intentions conducted from November 10-28, 2014 that polled over 30,000 online consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America.
While confidence increased slightly from the previous quarter, year-over-year (y-o-y), the index score in the market remained stable. “The consumer sentiment in the UAE remains steady and optimistic. There were small steps back in the second and third quarter reflecting some increased consumer apprehension but these doubts have been dispelled in the fourth quarter,” says Arslan Ashraf, managing director of Nielsen Arabian Peninsula.
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