UAE FMCG START-UP OF THE YEAR 2024, NARH BAGS SEED FUNDING

Men’s personal care brand Narh has secured seed funding from Sandeep Ahuja, a seasoned leader in the Beauty and Personal Care (BPC) industry. Ahuja, who previously served as the Managing Director and Group CEO of VLCC Health Care Ltd., brings over 25 years of experience in FMCG, wellness, and retail services, spanning 12 countries across Asia and East Africa.

Narh offers premium men’s grooming products using natural, non-toxic ingredients combined with modern technology for high-quality skincare and haircare. It targets the new-age man seeking effective, natural solutions for personal care. Narh’s revenue target for FY 2025-26 is $1.2 million. The brand averages 350 monthly orders with a 50 AED order value. Bestsellers include the Samtas 24 Balancing Matte Moisturizer and Kobalt Hard Water Hair Styling Gel. Narh’s focused growth plan and its achievements were recently lauded at the inaugural UAE FMCG Startup Innovation Summit organized by IMAGES RetailME partnered with Homegrown Ventures.

This unique platform was created to celebrate startups and their growth stories was organised, on the sidelines of the flagship Middle East Retail Forum 24! Startups got an opportunity to pitch their concept, showcasing their innovation to a curated judging panel of prominent regional investors and retail executives for mentorship, possible investment, and competing for the honour of the 2024 Images RetailME Startup Award.

“This partnership isn’t just about funding – it’s about fuelling a shared dream to redefine men’s personal care, crafting products that resonate with authenticity, innovation, and excellence,” adds Ayush Hans Mehra, the Founder of Narh when talking about the funding.