UAE now home to a foodverse
In a unique move food brands, restaurants and chefs have come together to create their own food metaverse or foodverse. Several UAE-based F&B brands including Foodlink, Bhukkad Café, Farzi Café, Cali Poke and Papa John’s UAE have signed up with OneRare to release NFTs for signature dishes.
The foodverse developed by OneRare will feature various zones where users can discover celebrity chefs, food brands and virtual restaurants. Designed like the real world, the foodverse features various geographical areas like the beach, forest, lakeside, and a gaming zone too where players can explore, earn, collect and battle.
Created while in lockdown Supreet Raju, Co-founder and CEO of OneRare said, “I have long said that food has a language of its own and makes the world a happier place. It is what connects us and the metaverse only brings us closer together in a unique way in which we can share our culture and our food. Now with the launch of the foodverse, there is no reason why brands and consumers can’t come together in this safe, virtual setting.”
OneRare will also allow users to claim dish NFTs from across the world by collecting ingredients and following recipes to mint exclusive NFT artworks.
“As we grow, users will also be able to swap these NFTs for real meals & deals amalgamating our real & virtual lives. The platform is incredibly unique and offers the end-user with so many opportunities to explore food,” added Gaurav Gupta, Co-founder, OneRare.
After its initial launch in November and the interest that followed Gupta and Raju quickly expanded their vision by introducing the first full-service food metaverse featuring in-world games, chef and brand partnerships and exchanges of virtual assets for real world utility. Partnerships with Foodlink UAE, The Bhukkad Cafe, Cali Poke, Farzi Café, Papa John’s UAE and more in only a few months is the testament of F&B businesses looking to create virtual restaurants, interactive experiences and more on blockchain.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
bkry, one of Alserkal Avenue’s newest residents, goes beyond the cookie cutter
Located at Kempinski Central Avenue, Zenon combines modern technology with luxurious dining,
Founded over 20 years ago by restaurateurs Alexey and Dmitry Vasilchuk, the
Founded in 2007 by Kim Thompson and Matt Toogood, UAE-based RAW Coffee
US-based company SAMBAZON, an acronym for ‘Sustainable Management of the Brazilian Amazon’,
Yolk Brands’ remarkable journey began humbly in April 2019 with the launch
The UAE, particularly Dubai, is a melting pot of cultures. However, introducing
Rapidly expanding its presence in the region, Canadian coffee chain Tim Hortons
Founded in 2010 by siblings Vivien and Howard Wong, Little Moons began
Setting the pace for the recently concluded Food Business Summit 2024, in
The food industry is constantly undergoing transformation through innovative approaches, operations and
Previous Article
