Mohammad A. Baker, Deputy Chairman and CEO, GMG, at the opening of the company’s new Asia HQ in Malaysia
UAE-based family business with a rich 45-year legacy GMG has unveiled its aggressive growth plans in Southeast Asia with an aim to open 100 new stores by 2025. The company has opened 31 stores across Malaysia, Singapore and Indonesia since entering the Southeast Asia market in 2020. It has established its Asian headquarters in Malaysia to oversee operations in the region and pursue further expansion and growth.
In a defining move in December 2020 GMG acquired Royal Sporting House (RSH), one of the largest multi-brand sports retailers in Southeast Asia, establishing its footprint in key international markets with a potential customer base of up to 700 million people.
“We started a new chapter of expansion by establishing GMG on the global marketplace a couple of years ago. We have taken a step forward to establish our new Asian headquarters in Malaysia, enabling GMG to capitalise on the burgeoning sports retail industry in Asia. We have designed an aggressive roadmap for our brands in this region, and this move will also allow us to serve our Southeast Asian customers better, closer to home,” stated Mohammad A. Baker, Deputy Chairman and CEO, GMG.
GMG’s sprawling 28,000 sqft. Asian headquarters located in The Exchange 106 Tower in Kuala Lumpur, Malaysia will oversee regional operations and prove to be a catalyst for further expansion and growth. Currently, GMG employs over 1,200 people across Asia.
GMG also recently unveiled a new brand identity for RSH, which places the community at its core, redefining sport for all by being real, relevant and fun. The newly revamped RSH brand aims to help customers from all walks of life “find their rhythm” through sport. The unveiling took place at the launch of a new RSH store at Tropicana Gardens Mall in Petaling Jaya, outside of Kuala Lumpur, Malaysia.
The GMG Sports division comprises a diversified portfolio of homegrown concepts and international powerhouse brands such as Nike, Columbia, Jordan, The North Face, Timberland, Vans and more, while homegrown concepts include Sun & Sand Sports, Dropkick, Nu Athlete, Pedaliere and Basketbolista.
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