Unlocking innovation and growth to e-commerce and retail in the Middle East


April 24, 2024 | By RetailME Bureau

Sebastian Shi, Chief Executive Officer of HUAWEI CLOUD UAE at ICS MENA 2024

Sebastian Shi, Chief Executive Officer of HUAWEI CLOUD UAE, delivered a keynote speech at the Internet Commerce Summit (ICS) MENA 2024, focusing on the evolution and expansion of e-commerce and retail within the Middle East.

During his speech, Shi highlighted the success stories of various major Chinese e-commerce platforms and discussed the future prospects of e-commerce growth. He emphasised the importance of prioritising three essential components in online retail: people, goods and marketplace.

Specifically, Shi discussed strategies for attracting and retaining users, effectively matching diverse products with a broad customer base and ensuring a superior consumer experience that seamlessly integrates both online and offline interactions to sustain business growth.

Additionally, Shi detailed how HUAWEI CLOUD contributes to enhancing shopping experiences through advanced user profiling, precise product search and recommendations, agile support for large transactions with high-performance cloud services and real-time interaction facilitated by cutting-edge multimedia services.

By leveraging over 30 years of Huawei’s B2B experience and globally deployed cloud resources, HUAWEI CLOUD offers top-notch digital capabilities to e-commerce and retail customers.

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