In the Middle East, a few new beauty tech companies have sprouted in the last few years, which use data, emerging technologies and philosophies of clean and sustainable beauty to cater to the regional demands. Secret Skin is one such company that launched eleven months ago with a clear vision to be a leading sustainable beauty-tech platform that focuses on pure and conscious beauty and skincare products. The charter for Secret Skin was clear – to have a data-driven brand that recognises consumer behaviours and preferences engaging their audiences by aligning themselves with regional influencers and image drivers.
On this episode of Up-To-Data, founder of SECRET SKIN, Anisha Oberoi speaks about the growth of this unique e-commerce discovery platform for toxin-free, clean, and sustainable beauty products; how they are leveraging data to source the right products, decide price points, and provide great customer experiences; and the trends shaping the industry.
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