The gifting industry today is globally valued at $620 billion, says Husain Makiya, Co-Founder and CEO of YouGotaGift. As the first digital gplatform of its kind in the region, YouGotaGift is disrupting the gift card industry through consumer and corporate rewards gifting. It delivers its eGift Cards by email and SMS through digital channels including their website, mobile apps, APIs, and other enterprise solutions. In this episode of Up-To-Data, our Executive Editor Shruthi Nair speaks to Husain Makiya about YouGotaGift’s journey, inspiration, big data strategies, profitable digital journey, and more. Watch the full interview here.